Wanted sales outsourcing companies to add value to your organization? One of your first questions may be what is sales outsourcing? Sales outsourcing really means utilizing a third party to complete the leg work in the sales process. For instance, the process can be telemarketing, telesales, cold calling, etc., as these types of services will lead you to qualified leads and sales appointments, which ultimately is going to lead to increased sales and increased revenue for your business.
Types of Sales Outsourcing Services
The type of sales outsourcing service varies from client to client depending upon their specific needs as well as their goals. Typically the services include cold calling, telemarketing, lead generation as well as lead qualification appointment setting, distributing marketing collateral via email, warm calling, market research, customer service, and contact verification, etc.
What to Expect from Sales Outsourcing Companies
Generally, the sales outsourcing companies can increase your current and prospective sales with a full sales pipeline and it is typically done with a long-term program. In the short term, companies can also provide a quick boost in your sales or profits.
You can increase your return sales with previous and/or current clients typically through warm calling. The sales outsourcing companies would help to increase the existing customer base and provide a significant enhancement in your average monthly sales.
Top 5 Sales Outsourcing Companies in India
- Zingpro Consulting
- AOB India
- Top Hawks
(not in any particular order).
Zingpro Consulting, based in Chennai, Bangalore, and Coimbatore, helps companies in developing the Go-To-Market strategy and is focused on the long-term growth strategy.
The sales team is very experienced, and multi-lingual (can speak in English, Hindi, Tamil, Telugu, Kannada, and Malayalam), with an average sales experience of 18 years. One must talk to their leadership team before taking a final decision on outsourcing the sales process.
The AOB India is based out of New Delhi in North India and works on models i.e., shared and dedicated. The shared sales model comes with a high commission and low salaries. The dedicated sales model comes with a high salary and low commission. They offer a variety of sales services.
Marconix is based in Bangalore, South India, and offers services to all company sizes ranging from start-ups to venture-backed tech companies. The services include managing social media, lead generation, qualification, discovery, closing sales, and managing long-term client relationships.
Jinactus, based in Delhi, has a dynamic team and partners with global companies as a reseller. They represent the global brands in India providing the necessary manpower. Their service comes with an option of transitioning the process to the global company, once the global company decides to step into India.
Top Hawks, is another Delhi-based company that helps in recruiting the sales staff, training, and establishing a sales process in India. Top Hawks has a good network having its direct & indirect presence in over 30 cities in India. The company has a strong sales coaching team.
If you are a start-up or a foreign entity entering India, it is better to work with a local partner and then expand your footprint in India. The common mistake made by companies is they jump right away into channel development by appointing resellers or distributors in India.
This strategy is bound to fail as the channel partners normally deal with multiple brands and India is a huge country with cultural and linguistic differences, where a single model cannot work everywhere.
So, the companies should first focus on strengthening their brand for which a dedicated team is a must. To reach beyond the tier-1 cities of India, you need a local partner with the local mindset who can speak the same language as your target audiences.
What Services Does an Outsourced Sales Firm Offer?
Outsourced sales firms offer a full array of products and services that can help their clients, from getting the lead to closing the deal.
Their teams will have specific members tasked with collecting or creating leads, determining their propensity to buy, and nurturing them through ongoing contact and education.
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