A sales promoter is an employee of an organization responsible for generating better sales figures. Typically, the sales promoters act as middle customers as they work to solicit potential new clients. A sales promoter helps in meeting the marketing goals of the company by carrying out tactical aspects of a marketing strategy to achieve the KPIs.
Sales Promoter Responsibilities
- Expand the brand visibility and work towards its increased advertising and popularity.
- Bridge the gap between the customer and management. Strengthen the marketing strategies in a practical manner uncovering new insights about the customers.
- Develop holistic long-term goals and lead the organization towards meeting them in the long run.
- Horses for courses – A sales promoter hires or recruits sales personnel that can work towards reaching the goals.
- Nurture the leads and convince the prospects about the product’s caliber.
- Represent the company in sales events, and promotions, and work along with the marketing team for increased exposure.
- Close deals and responsible for account management or managing various contract terms with clients.
- Meeting daily targets and submitting sales reports.
- Networking with relevant stakeholders.
- Searching for new business opportunities.
Sales Promoter Activities
- At the retail stores, a sales promoter can be a brand ambassador enhancing the brand image and targeting high-value customers.
- Attract new customers at trade and networking events.
- Setup special booths, promotional stands, and stock products.
- Demonstrate products using interactive content such as videos, charts, slideshows, etc.
Top Skills
- Product Knowledge
- Customer Service
- Customer Acquisition
- Sales Targets
- Promotional Sales
FAQ
What is a sales promoter?
A sales promoter is someone who works to increase the sales of a product or service by promoting it through various marketing techniques. Sales promoters can be employees of a company or can work for an agency that specializes in promoting and selling products.
How can I be a good sales promoter?
Being a good sales promoter involves a combination of effective communication skills, product knowledge, and a customer-centric approach. Here are some tips on how to be a good sales promoter:
1. Know your product
2. Know your audience
3. Be approachable
4. Be persuasive
What are sales promoters also called as?
Sales promoters are also commonly known as “sales representatives,” “sales agents,” “sales associates,” “sales executives,” “sales consultants,” “sales specialists,” “sales professionals,” or simply “promoters.” The specific job title may vary depending on the company, industry, or region.
Conclusion
The internet and technology have disrupted traditional sales strategies. The companies have started outsourcing sales activities and prefer working with industry experts and seasoned sales professionals to speed up the sales cycle. At ZingPro consulting, we make sales happen and our team has decades of experience in the Indian market and helped a number of startups in developing their sales and channel strategy. Interested in the Indian market, contact us today.
Read also Top 5 Sales Outsourcing Companies India