Leads Nurturing: Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
- Nurtured leads make 47% larger purchases than non-nurtured leads
- Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads