Lead Nurturing – Statistics and Trends

Lead Nurturing – Statistics and Trends:

Ref: Invesp

Lead Nurturing – Statistics and Trends: Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy.Lead Nurturing – Statistics and Trends.

Lead supporting is the way toward creating associations with purchasers at each phase of the business channel, and through each progression of the purchaser’s adventure. It centers advertising and correspondence aim around tuning in to the requirements of prospects, and giving the data and answers they require.

By and large, half of the leads in any framework are not yet prepared to purchase (Marketo).

Relatively 80% of new leads never progressed toward becoming deals (MarketingSherpa).

Organizations that exceed expectations at lead supporting produce half more deals prepared leads at a 33% lower cost (Marketo).

Sustained leads makes 47% bigger buys than non-supported leads (The Annuitas Gathering).

Viably creating leads in the present purchaser driven commercial center methods building up and sustaining purchaser associations with a vital lead scoring framework, and after that rounding out that structure with an exhaustive substance showcasing plan.


Top Challenges



Creating relevant content 59%
Targeting by decision stage 49%
Targeting by prospect persona 39%
Nurturing campaign workflows 33%
Personalizing campaigns 32%
Multi-channel integration 31%
Segmenting lead data 29%


Top Content Types

Content Types %
E-books 71%
White papers 83%
Thought Leadership 41%
Infographics 22%
Interactive content 32%
Video 22%
On Demand Webinars 63%

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