Market Research India

Market Research India – Collect insights and strategic data. Zingpro Consulting’s broad range of research services caters to every business and data collection need in India. They include qualitative and quantitative research methods: from answering niche consumer issues on a city-level in Mumbai, Bengaluru or a smaller tier-3 city; from long-term India market audits to forward-thinking processes of market trend identification in India. Zingpro provides tailored services, agile research design, and flexible commitment models.

Market Research – Get Actionable Insights

Zingpro Consulting’s ultimate goal is to provide key drivers of growth to your operations in India. We provide you the access to distribution networks and a clear vision on how to sell in India. Our aim is to get you concrete data from the ground to identify your competitive edge in India and deeper insights on your target audiences. We help in customer segmentation to adapt your strategy to each segment. Zingpro Consulting’s team ensures that the research outputs are actionable and decision-oriented.

First-hand Consumer Insights in India

The major challenge faced by international companies in India is the lack of reliable data. Given the diversity of the Indian market, it cannot be approached as a single country. To crack the Indian market, the companies need to get to the ground and to be as close as possible to the actual customers. Zingpro’s market research service helps in getting the first-hand consumer insights by organizing workshops such as focus groups, consumer roundtables at the regional levels in various languages.

Each focus group will be headed by the regional head. The focus groups are discussions comprised of 6 to 10 people that last for about 2 to 3 hours. A focus group is a form of qualitative research to helps companies in gaining information about Indian consumers’ feelings, perceptions, and opinions. The following analysis aims at mapping motivations, attitudes and decision criteria of Indian consumers.

India focus group discussionsZingpro Consulting offers full-service focus group setups in India, including:

  • Screening and recruitment of participants
  • Creation of the discussion guide
  • Facilities and logistics setup
  • Moderation and execution of the focus group with multi-lingual, trained staff
  • Simultaneous translation of the discussion in your native language
  • Transcript and translation of the exact dialogue into your native language
  • Analysis and reporting of the findings

In-depth Interviews

In-depth interviews in India (IDI research), an important component of market research,  are techniques of qualitative research in India that involve conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing concepts or anticipated product launches in India. To validate the hypothesis, qualitative research in India can also be used to challenge and evaluate the adoption rate of innovation and business models developed by our clients or their competitors by collecting feedback from professionals working daily within the market of interest.

In a country where the data-reliability and transparency is a major issue for market researchers, gaining first-hand insights from the most knowledgeable professional persons is key leverage to understand market situation and opportunities better.

In-depth interviews in India are often conducted at the beginning of a large research project when it is necessary to narrow the focus of the research and gain an insight into individual evaluations of a specific material. Qualitative research in India implies asking the respondent open-ended questions to obtain data needed by the researcher. The number of in-depth interviews in India will be adjusted according to the needs. We first define all the needed pieces of information and then identify the knowledgeable persons to provide us valuable insight. These insights can involve:

  • opportunities in given markets,
  • red flags/deal breakers in given business models,
  • best practices in the sector,
  • details on traditional/typical India distribution strategies,
  • key drivers of growth in a marketing and client acquisition perspective,
  • the legal and administrative framework,
  • validation of hypothesis/strategy routes that were identified during initial market research.