How to Find the Best B2B Lead Generation Company in India
How to find the best B2B lead generation company
In the internet age, is it difficult to find the best B2B Lead Generation Company / Service that works for you? Are there several lead generation agencies that are ready to provide you thousands of leads in a matter of days or a matter of minutes. Don’t fall prey to lead generation agency. Traditionally, the common B2B lead generation strategy is to go to a trade show, conference or business networking event to prospect for new sales leads. But you might have realized that 50%-70% of the leads are not even relevant to your business. That’s what happens with many B2B lead generation service providers. A major portion of the leads is not qualified.
Now, let’s go travel back a few years in time. Traditionally, networking events and trade shows represent great opportunities to generate new sales leads. Many companies waste too much time with people who are unqualified to buy from you. There is nothing worse than returning to the office from a prospecting event with lots of business cards from low-quality prospects to follow up with. Coming again to present, many companies waste time in sending out bulk emails to thousands of unqualified leads. You are important and your time is even more important.
Are you ready for B2B Lead Generation Service?
If you are looking to find the best B2B lead generation company, then you have to ensure that your company is ready for it. When it comes to sales, there are two stages. The first stage is sales exploration. The second stage is the sales execution. If you are a startup, you should focus on the sales exploration, because nobody can do this for you. I don’t believe anybody knows your business better than you. The sales exploration phase is critical for the lead generation as it determines the quality of the leads you might be getting later. During the exploration stage, you should thoroughly study your target audiences and identify some significant parameters. When you start the lead generation process, make sure the process is defined based on the parameters you identified from the exploration phase. This ensures a good flow of qualified leads.
How to find the best B2B Lead Generation Company?
Lead generation is a process and it does take time to establish a lead funnel. If the qualified leads flowing through the funnel increase, the lead conversion ratio should improve automatically. What sets the good lead generation companies apart is how they go about gathering leads. The problem is, lead generation companies hardly reveal about their competitive advantages. To be successful you should closely work with the lead generation company to understand their process. The lead generation company should be able to help your business in getting consistent inbound leads organically. Nobody knows your business better than you and lead generation companies can help to a certain extent only unless both companies work closely. From our years of experience, Zingpro consulting recommends going for long-term contracts with the lead generation company and the pricing should be linked with the performance.
When Results do not turn out as expected
When you have the qualified leads flowing through the funnel, the lead conversion ratio should improve naturally. However, sometimes the results do not turn out as expected. In such cases, do not force your leads. Rather, work on your buyer’s personas. Your marketing solutions need not be entirely about your company, but about supporting and building trust. It’s time taking and not an easy job. Eventually, you will see the results.
B2B Lead Generation Service should be based on some parameters such as,
- Basing actions on personas
- Supporting and helping prospects to grow
- Friendly, mutual respect
- Customer-oriented and delight them with some freebies
Studying your target audiences and market research/analysis will help in developing a better B2B lead generation strategy.
Topic: How to find the best B2B lead generation company