SaaS market opportunities – With increasing internet users and improvement in telecom infrastructure, India is growing as a lucrative market for SaaS companies . Thanks to the conducive business environment, the small and medium enterprises (SME) sector in India has grown by leaps and bounds over the years. The SMEs are beginning to realise the benefits of technology in bring down the operational cost. Additionally, the digital push by the Indian government in the last couple of years forced all SMEs to embrace technology, increasing the demand for technology products and services, especially cloud and SaaS based. But at the […]

Employee Recruiting, Hiring & Retention in India: Recruiting in India especially top talent, requires presenting the company image in such a way that it’s attractive for potential candidates. You’ll want to think about your name, brand, image, and what the company can do for employees. If your company has a foreign name, you should have an advantage over local companies when it comes to recruiting in India. For example, because of regional diversity in India, the foreign company names give pan-India feel to potential candidates. It is still a challenge to find good local hires willing to work for local […]

Going Local, Traditionally, most foreign companies rely on extensive research and development to create a single product for global distribution. However, when it comes to emerging markets especially India, this strategy would not work often. The companies should be innovative in launching a product that meets the local needs rather than transposing brands and products from other markets. Make the wrong move and you won’t be successful or will have to invest a lot more than you originally planned. Before taking any decision, it is highly recommended to get to the ground and witness the problem that they are trying […]

Evolution of Internet of Vehicles (IoT): With the IoT (Internet of Things) gaining significant traction, it has lead to a natural evolution in the development of smart transportation, an inevitable convergence of the mobile internet and Internet of Things – the “Internet of Vehicles”.  Let’s see how IoV has been shaping up from 3 different perspectives. Market Perspective: The growing interest between the public and private transportation providers, has led to development of unified gateway that creates and manages journeys, which users can pay for with a single account. This sharing economy with Mobility as a Service (Maas) defines a […]