B2B Lead Generation

Lead Generation & Outreach

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Lead generation service helps you to attract potential customers and converting them into prospect that have an interest in your products and services via inbound and/or outbound process.

Inbound lead generation: Leads generated via SEO, social media, and PPC, etc., The inbound lead generation works for both B2B and B2C segments.

Outbound lead generation: Leads generated via cold calls, direct mail, and e-mail marketing, etc., The outbound lead generation yields results in B2B segment only.

Inbound lead generation flow

For the B2B lead generation service and appointment setting, Zingpro works with companies across stages and across industries. Whether your target customers are in USA, Europe, Delhi, Mumbai, Chennai, Bangalore, or even in Tier-2 cities.

The process of building a B2B lead generation strategy is a big undertaking, and your time is better spent closing deals. In most cases, the gap between the customers your business needs and the leads your team is prospecting drains the company’s ROI. So why not outsource the lead generation part to experts and let us handle the nitty-gritty?

B2B Lead Generation Service - How It Works?

As a B2B lead generation company, we help our clients in two ways, using inbound and outbound techniques. Practically, each service or product has a sale conversion ratio (customer acquisition) such as 1:20 or 1:30. We closely work with you in determining how many leads are required to close a sale.

If a lead demonstrated an interest in your product or services, then the lead becomes a prospect.  We fix an appointment between the prospect and you.

In lead generation process, prior to kicking-off the campaign, we ensure that your email sender score is high to prevent your email going into the spam folder. Then, we help with redacting or enhancing your outdated sales materials and contents.

For the email marketing , we use our proprietary e-mail databases along with other sales prospecting techniques such as Google search, LinkedIn, Angel.co, Crunchbase, etc., to create a target list. When prospects respond, we have a discussion to qualify them and these qualified leads are provided to you or we can schedule a meeting with the qualified lead and you.

Zingpro Consulting will require the client’s answer for the following questions to indentify your buyer persona,

  • The type of past or existing customer profiles that the client has been successful with and why?
  • Does the client have a priority over any geographic market?
  • Any preferred industry that the client wants to target?
  • Target company size in terms of revenue, employees, or other criteria?
  • Title and job responsibility of the decision-makers?
  • Other criteria to consider in particular to the client’s industry and market?

For the target prospect list, Zingpro will secure the contact information such as email address and phone number.

Lead flow cycle

B2B Lead Generation Sources

Inbound Leads.  This includes leads from the client web site and other sources of inbound inquiries such as Google AdWords, trade shows, conferences, blogs, et al.  Zingpro Consulting will review leads from these campaigns and determine which leads should be followed up immediately by the client’s sales team and which require further qualification and nurturing by Zingpro Consulting.

Specific Target Companies.  Zingpro Consulting will work with the client to target its dream companies and develop specific strategies to engage with the prospects.

Past Clients and Relationships. Zingpro consultants have decades of experience having worked across industries and positions.  In reality, the individuals move from company to company and a Sales Manager at a former client could now be a decision-maker at a new company. Zingpro Consulting will research these relationships to find untapped relationships that can lead to new business.

Companies in the News.  Zingpro will identify prospects that may have immediate needs based on news reports such as new acquisitions, new funding, new corporate hires, etc.

Industry based List.  Zingpro will work with clients to purchase specific lists (if more cost-efficient). Zingpro also has many internal lists that we share them with our clients.

Appointment Setting

Zingpro Consulting’s B2B appointment setting lets you outsource the menial yet necessary steps of the typical lead generation process. Spending ample time to the right B2B sales leads is absolutely essential to closing those big deals. But to be able to do that, someone needs to first go through time-consuming, frustrating pre-qualifying activities.

Let Zingpro take care of the B2B lists. Let your B2B sales team get back to focusing on the hotter opportunities. We prospect. You close. Created for your unique value proposition, Zingpro’s B2B appointment setting solution commonly consists of a fully-trained, dedicated team, vested in delivering you only sales qualified leads. Therefore, you focus on closing the deals. With Zingpro’s quality-controlled and confirmed appointments, your team will benefit from improved performance. We’ve got this.

Lead Nurturing

Most leads need a bit nurturing to see if they are a good fit for our offerings. Zingpro’s lead nurturing utilises multiple channels and Account-based marketing strategy to target the high-value prospect. Not every decision is taken by the C-suite level in an organization. A study by Google on the changing face of B2B marketing shows that 81% of non-C-suite employees have a say in purchase decisions. Therefore, we reach out to all influencers.

Why Zingpro's B2B Lead Generation Service?

To conclude, our years of experience have taught us that a softer, relationship-based selling approach is the key to success. In most organizations, the decision-making process is often fragmented between different departments and executives. Large professional service contracts involving technological solutions typically have long sales cycles and involve several demonstrations, RFI’s, RFP’s, and established relationships with key decision-makers.

Above all, we understand that it is Zingpro’s responsibility to assist our clients to develop new relationships and rekindle old relationships based on the key attributes of professionalism, knowledge, and trust.


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